Answer your business questions with advanced business decisioning using DecisionSmart scoring, segmentation and decisioning engine to provide segmentation, scores and decisions based on your business data, and Agent X call centre virtual assistant to display information visually for optimal call centre agent performance.

What business questions are answered?

• Which channel do I contact a customer on, to have the best chance of success?
• Which customer is most likely to respond to a cross-sell or up-sell offering?
• Which is the best product or solution to offer this customer?
• What language and the message would elicit the best response to my offer from this customer?
• Which customers are most likely to churn, and are they worth retaining?
• What offer would prevent each of these customers from churning?
• Which dormant customers are worth re-activating?
• What offer will re-activate dormants?

The technology behind the solution:

DecisionSmart

DecisionSmart is a dynamic scoring, segmentation and decision engine that provides accurate business decisions by processing large amounts of customer and transactional data and applying complex ruling systems. It enables effective decision-making to optimise your engagements with your customers.

Read more on DecisionSmart.

Agent X

Acting as a call centre agent’s virtual assistant, Agent X provides agents with unique, real-time and customer specific insight & direction; analytically derived from Principa’s proprietary decisioning engine: DecisionSmart. Agent X guides and supports agents to motivate and inspire high performance via an engaging, intuitive and dynamic interface.