Consumer Profiled Leads
Our profiled leads intelligently target the right customers across all industries
Improve take-up rates by targeting profiled leads most likely to respond to your campaign
Apply advanced analytics to identify the leads that match your preferred customer profile and have a higher response probability.
Whether you want to grow your customer base or apply targeted marketing campaigns to existing customers, our marketing services solutions and products will meet your needs. To provide our clients with a best-fit selection of customers, we use various and relevant data variables, then overlay our analytical solutions against this database. The selected customers can be targeted actively and efficiently across all industries, optimising campaign profitability.
The use of profiled leads will increase the effectiveness of your marketing strategy, extract more value from your campaigns and create increased awareness of strategic opportunities available to your business.
In conjunction with our data providers, we continue to ensure that our applied business practices meet all legislative requirements prescribed, including the Protection of Personal Information Act – POPIA.
Why Genius Leads?
- Access to several data sources from across the South African marketplace
- Data cleansing, data mining and contact enrichment
- System capabilities assessment and recommended improvements from within existing architecture and system capabilities
- Testing of different campaigns and approaches, report-back on results
- A complete feedback loop through response, take-up and conversion. Our cross-channel reach allows us to test and compare the cost of acquisition to constantly challenge and drive improved returns from your new business budget
- Evolution of product, communication and contact strategy through test and learn approach
- Customised analytical models that help you reach and convert the right people
Benefits
- Increase your campaign response rates
- Reduce cost of acquisition by excluding undesirable and unresponsive leads
- Reduce dilution of brand by reducing non take-ups
- Segmented offers to ensure relevance and improve take-up
- Identify the most effective channels and constantly improve returns
- POPIA compliant
Our Process
We make use of extensive predictive modelling variables such as customer level risk and response data, contact and demographic information. This is done to ensure businesses identify and target those customer segments that optimise their approach and get the best out of their strategies.
Predictive Analytics
We apply advanced analytics to identify the leads that match the preferred customer profile and who have a higher probability of response.
Campaign Selection
After completing the data validation process and application of all of the customer exclusion rules, we apply our predictive marketing analytics models to select the campaigns that meet our clients’ requirements. These are securely delivered to our clients in the format and frequency required.
Campaign Execution
The campaign selections are passed to our clients for execution through their outbound communication channels. Our clients may also make use of our digital communication channels, such as, SMS, email, and our Artificial Intelligent ChatBot solution.
Reporting and Monitoring
We use our campaign management tools to measure the performance of the campaigns, based on key matrices. This ensures that our selection models are continuously improved using Machine Learning technology.
Some of the companies that use our Profiled Leads
