Profiled Consumer Leads

Genius Leads

Improve take-up rates by targeting profiled leads most likely to respond to your campaign

Apply advanced analytics to identify the leads that match your preferred customer profile and who have a higher probability of response.

Principa makes use of advanced analytics to identify the leads that match your preferred customer profile and who have a higher probability of responding to your marketing campaigns.

If you are wanting to grow your customer base, or apply targeted marketing campaigns to existing customers, Principa has the marketing services solutions and products that will meet your requirements. By making use of various and relevant data variables, then subsequently overlaying Principa analytical solution against this data base to provide our customers with a best-fit selection of customers that can then be actively targeted quickly and efficiently, across all Industries, that will optimise the profitability of your campaigns.

This increases the effectiveness of your marketing strategy, extracting more value from your campaigns, and creating increased awareness of what strategic opportunities are available for your business.

Principa, and in conjunction with its data providers, continues to ensure that our business practices meet’s the highest requirements as set out in the Protection of Personal Information Act – POPIA.

Our Process

• Access to an extensive marketing database
Principa makes use of extensive predictive modeling variables such as customer level risk and response data, contact and demographic information, to ensure businesses identify and target those customer segments that optimise your approach and ensuring you get the best out of your strategy.

• Predictive Analytics
Apply advanced analytics to identify the leads that match your preferred customer profile and who have a higher probability of response.

• Campaign Selection
Following the data validation process and application of all of the customer exclusion rules, Principa applies its predictive marketing analytics models to select the campaigns that meets your requirements, which are subsequently securely delivered to our clients in the format and frequency that is required.

• Campaign Execution
The campaign selections are passed to our clients to be executed through their outbound communication channels. Our clients can also utilise our digital communication channels, such as, SMS, email, and our Artificial Intelligent ChatBot solution.

• Reporting and Monitoring
By making use of our campaign management tools, the performance on the campaigns are measured based on key metrices in order to ensure that our selection models are continuously improved using Machine Learning technology.