Analytics for Up-Sell And Cross-Sell Marketing
Genius Customer Growth
A rental MLaaS tool to identify and target customers most likely to respond to up-sell and cross-sell offers.
Increase customer profitability by targeting the customers with the best potential for growth.
Genius Customer Growth is a Machine Learning as a Service (MLaaS) offering that uses our Genius Artificial Intelligence engine to generate usable insights to help you understand and scientifically grow your customer base.
Genius Customer Growth combines predictive models with our artificial intelligence engine, to provide you with an infrastructure light and cost-effective solution to benefit from Principa’s analytical and technology offerings.
We run your customer database through our Genius Artificial Intelligence engine to identify which customers are most likely to take-up your offers based on affordability and purchase history.
Benefits of Genius Customer Growth
- Retain and grow your profitable customers
- Maximise your share of wallet with customers through the increasing weight of purchase, frequency of purchase, basket size and upsell
- Improve the success rate of up-sell and cross-sell promotions
- Increase Marketing ROI through improved targeting
Why Genius MLaaS?
- No additional infrastructure costs or headcount
- Connect to multiple data sources
- Quick time to value
- Lower total cost of ownership of Machine Learning