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Marketing Solutions represented by David after David Ogilvy the Father of advertising and the pioneer of the A/B test. Represents out of the box, data driven thinking and ideas.

Re-activate and retain customers

Genius Customer Retention and Re-activation

A MLaaS tool to identify which profitable customers are most likely to churn and are worth retaining or re-activating.

Maximise profitability by reducing the churn of profitable customers.

Genius Retain is an analytics-as-a-service offering that allows you to statistically predict the probability of your customer cancelling their account, identify which customers are worth retaining and how to retain or re-activate these profitable customers.

Customer retention represented by icon of person with anchor

By using Principa’s analytically driven Genius Customer Retention & Re-activation, you can pre-empt departure and based on individual profitability to date and their potential, mathematically assign the appropriate effort required to keep them or re-activate them. Genius Customer Retention & Re-activation analyses your customer data and overlays it with 3rd party data to provide you with the best prediction of which of your profitable customers are most likely to churn.


Benefits of Genius Customer Retention and Re-activation

  • Identify customers worth retaining or re-activating
  • Maximise profitability by offering discounts or special offers only to profitable customers most likely to churn
  • Increase Marketing ROI through improved targeting
  • Increase lifetime value of customers

Why Genius MLaaS?


  • No additional infrastructure costs or headcount
  • Connect to multiple data sources
  • Quick time to value
  • Lower total cost of ownership of Machine Learning

Schedule a Demo of Genius Customer Retention and Re-activation

Reduce churn and increase customer lifetime value with Genius.

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