Use data, technology and analytics to manage the student journey.
The private education sector worldwide has been growing at pace due to new online
e-learning entrants as well as new specialised education service providers.
Finding the right students is business critical, but even more important is ensuring that students can afford their fees over the education period thus reducing business risk. Should students miss payments, smart collections strategies with imbedded analytics can greatly assist in ensuring that overdue fees are collected in the most efficient way. Analytics and technology are playing an important role in helping business solve business critical issues and in some cases these strategies are driving competitive advantage.
Acquire New Customers
Principa offers both leads and lead analytics to the Marketing and Sales departments of educational business. Our solutions incorporate either new leads or if your business already has leads we provide lead analytics to ensure that your marketing spend is directed at the right parents or students for your business. We also offer in combination with the new or existing leads, an intelligent Ai chatbot channel that can screen or onboard new applicants using new methods to assess risk and affordability. This chatbot can be accessed from SMS or an email link and acts as a great channel for younger applicants.