Umtha

Mobile and Entertainment

Improve sales, service customers better and improve retentions

As a result of Principa’s historical focus on credit risk solutions across the customer lifecycle, Principa has developed a strong competency in servicing call centres outside of the financial services sector. 

Our solutions include software, analytical and consulting across a number of B to C focused sectors. Principa’s solutions are tailored to meet the specialised demands of call centres.

Solutions cover the following areas:

New Profiled Leads and Lead Analytics

In partnership with a leading direct marketing organisation, Principa is able to provide the market with analytical capability to improve the quality of the lead and to provide opted-in POPIA compliant leads. Our leads provide our customers with superior uptake of offers and a better likelihood of receiving future payments.
For those customers with existing leads, we provide analytical services to improve response, uptake and risk through our bespoke data sources and machine learning algorithms, again with the goal of improving both response and risk.
We are also able to offer various channels to support your leads campaigns which include SMS, email and more recently Chatbot Ai.
While the above mentioned are all standalone products, our solutions combine a number of these offerings based on specific customer requirements.

Customer Onboarding

Originating incidental credit agreements whether they be for mobile, data or entertainment requires a fair level of scrutiny. In a competitive field such as mobile, organisations require an origination system that is adaptive and flexible allowing for the rapid launch of new products. Some of the key components of an origination system include:
  1. Data capturing
  2. Workflow
  3. Case management
  4. Scoring and decisioning
  5. API hub with links to the bureau, etc.
  6. Documentation management
  7. Communication (email and SMS)
  8. Cloneable products
  9. Agreement document generation

Principa’s AppSmart (now in its 4th generation) will translate your originations process into a digital end-to-end experience. AppSmart facilitates the on-boarding of new customers across multiple channels. Whatever product you need originating, AppSmart is equipped with the tools to deliver applications through a process that is as simple or complex as required.

Principa’s pricing model is flexible incorporating a monthly rental with maintenance and support. We price based on usage, meaning that AppSmart is suitable for organisations big or small.

Call Centre Agent Assistant

Agent X is our latest Innovation. The concept originated from our frustration in providing our customers with great analytics relating to their clients with their call centre agents having no means to use the analytics. Our R&D team have developed a software solution that is able to consume the value of the analytics in an easy to read hover over application, which we believe is able to improve call outcomes. In addition, we have added performance data that motivates agents based on their performance.

Data Analytics and Modelling

Principa has developed a number of predictive modelling solutions that are normally customised for our clients that aims to look for opportunities relating to new clients and existing clients,
Models that we are able to offer include,

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