Mobile and Entertainment
Improve sales, service to customers and retentions
High quality solutions to call centres outside the financial services sector
With our strong historic focus on credit risk solutions across the customer lifecycle, we have developed an excellent competency in servicing call centres outside the financial services sector. Our solutions are tailored to meet the specialised demands of call centres and include software, analytics and consulting across a number of B to C focused sectors.
Our solutions cover the following:
New profiled leads and lead analytics
In partnership with a leading direct marketing organisation, Principa is able to provide the market with analytical capability to improve the quality of the lead and to provide opted-in POPIA compliant leads. Through these leads our customers are rewarded with superior uptake of offers and an improved likelihood of receiving future payments.
For customers with existing leads, we provide analytical services to enhance those leads – improving response, uptake and risk. We achieve this through our bespoke data sources and machine learning algorithms that are specifically aimed at improving both response and risk.
We also offer various channels to support your leads campaigns including SMS, email and more recently, a chatbot conversation.
Our solutions are offered as standalone products or as combined solutions that include a number of these offerings, based on specific customer requirements.
Customer onboarding
Originating incidental credit agreements requires a fair level of scrutiny. In a competitive field such as mobile, organisations require adaptive and flexible originations systems that allow for the rapid launch of new products. Key components of an originations system include:
- Data capturing
- Workflow
- Case management
- Scoring and decisioning
- API hub with links to the bureau, etc.
- Documentation management
- Communication (email and SMS)
- Cloneable products
- Agreement document generation
Principa’s AppSmart solution translates the originations process into a digital end-to-end experience and facilitates the on-boarding of new customers across multiple channels. Regardless the product, AppSmart is equipped with the tools to deliver applications through a process that is as simple or complex as required.
Our pricing model is flexible incorporating a monthly rental with maintenance and support. As pricing is based on usage, AppSmart is suitable for organisations big or small.
Call centre agent assistant
Agent X is a Principa innovation and originated from the need to find a solution to a challenge experienced in the market: Our customers were provided with high value analytics relating to their clients, but their call centre agents had no tools to capitalise on this value and use the analytics effectively. Agent X is able to consume the value of the analytics in an easy-to-read, visual, hover-over application, which assists to improve call outcomes. This solution now also includes performance data that motivates agents based on their performance.
Agent X has proven effective through application by a major call centre company using Agent X capabilities in combination with machine learning outcomes to empower call centre agents, with the added benefit of improved agent retention and engagement.
Data analytics and modelling
We have developed several predictive modelling solutions aimed at seeking opportunities relating to new and existing customer clients. Models are usually customised according to our customers’ specific requirements and include:
- Upsell or cross-sell models - recommendations for future opportunities
- Retention models - reduce churn
