Genius Customer Retention and Re-activation
A MLaaS tool to identify which profitable customers are most likely to churn and are worth retaining or re-activating.
Maximise profitability by reducing the churn of profitable customers.
Genius Retain is an analytics-as-a-service offering that allows you to statistically predict the probability of your customer cancelling their account, identify which customers are worth retaining and how to retain or re-activate these profitable customers.
By using Principa’s analytically driven Genius Customer Retention & Re-activation, you can pre-empt departure and based on individual profitability to date and their potential, mathematically assign the appropriate effort required to keep them or re-activate them. Genius Customer Retention & Re-activation analyses your customer data and overlays it with 3rd party data to provide you with the best prediction of which of your profitable customers are most likely to churn.