Meet the Team

Our Leadership Team

Our people are industry experts who maintain a constant eye on developing trends and who apply their knowledge and experience to help our clients minimise risk, increase profitability, and outperform their peers.

Jaco Rossouw

Chief Executive Officer

Jaco has over 26 years of experience in the financial services industry specialising in Insurance, Retail and Banking. He is an analytical technologist at heart with a track record of delivering innovative business solutions over a wide geographical region from South Africa to the Middle East and Europe. He serves as leader, motivator and imagineer to one of the finest collections of data, business and computer scientists in South Africa. He holds a Bachelor of Science degree with majors in mathematics and computer science.

Geoff Lander

Commercial Director

Geoff heads up our Go-To-Market team consisting of Sales, Marketing and Consulting. As a person who seeks out challenges in sport and business alike, Geoff has taken on and mastered various roles at technology companies over the past 17 years, including Product Manager, Financial Manager, Development Manager, Sales Manager, and Managing Director. A natural born leader, Geoff now takes his hands-on experience in key roles within a business to manage and lead our teams in delivering on our sales objectives.

Shireen Pillay

Human Resources Director
Shireen Pillay has over 15 years’ experience within Human Resources. Prior to her appointment as the Human Resources Director, she held the position of Human Resources Executive within Principa. Prior to joining Principa she held various generalist and specialist management positions within the field of human resources and human resource development at multi-national companies such as The South African Breweries and GlaxoSmithKline. She has a degree in Human Resource Development and is also a qualified moderator, assessor and skills development facilitator. Shireen is a member of the ASTD, SAODN and CT Community of Practice.

Ernst van der Merwe

Financial Executive

After graduating from the University of Stellenbosch, South Africa, Ernst relocated to London. Prior to joining Principa Ernst’s experience included roles at Sainsbury’s, the Pearson Group and a London-based recruitment consultancy. Later he joined one of the leading business risk consultancy firms in Europe, the Risk Advisory Group plc, where he held the position of Financial Manager. Ernst holds a BCOMM (Hons) in Management Accounting and is an associate of the Chartered Institute of Management Accountants (CIMA).


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