Predict future outcomes
Predictive Models built on historic data with the premise “the future is like the past”
Many Businesses still work in descriptive analytics – reporting on data that reflects what has been or what is happening within the organisation. Fewer however, have made the leap to predictive analytics. Whilst hindsight reporting gives one perspective on the past, it is foresight analytics that gives a view on the future – valuable insights that inform business planning and strategy.
Model building is our Passion
All predictive analytics have in common that models are built on historic data with the premise “the future is like the past”. Completed models are applied on current data to predict future outcomes. At the root of this solution is reliable data. All our projects therefore start with the process of cleaning and authenticating of client data. Once the models are built they need a home. Principa’s automated decisioning software solution DecisionSmart enables you to deploy the deployment of predictive models.