Our Resources

Want to learn more about Data Analytics, but not sure where to start?
We have guides, infographics and content to help you explore how to use data science in your business.

General Data Science Resources

TRUTH SEEKER: How to Avoid Logical Fallacies and Cognitive Biases in Data Science

In this eBook, you’ll find a host of important concepts where analytics and philosophy collide, with extensive explanations on how to avoid them in data science.

HOW TO USE YOUR DATA: A Guide to Using Machine Learning in Business

This guide explores how you can use machine learning to better tap into your business data and gain valuable, informing insights to improve your business revenue.

PRINCIPA'S COLLECTION OF DATA SCIENCE & MACHINE LEARNING RESOURCES

An Assortment of Learning Resources and Communities to Know About to Learn Essential Data Science and Machine Learning Skills.

PREDICTIONS 101: A Concise Business Guide to Predictive Analytics

In this mini-guide, we discuss the basics of predictive analytics and how business can use it to gain an edge over competitors.

FIFA FOOTBALL WORLD CUP MATCH PREDICTIONS

Our expert data scientists predicted exact scores and winners of each match during the World Cup, with the aim of testing how well predictive analytics techniques can perform against the best human made predictions within Football on Superbru.com.

Call Centre Resources

[VIDEO] MEET AGENT X: YOUR CALL CENTRE VIRTUAL ASSISTANT

Introducing Agent X, the call centre virtual assistant to solve your call centre agents’ problems.

Customer Engagement Resources

A GUIDE TO USING DATA ANALYTICS FOR CUSTOMER ENGAGEMENT: How to Implement a Data-Driven Strategy to Understand and Engage with your Customers to Reduce Churn and Increase Growth

In this guide, we discuss how advanced data analytics can be applied to the four areas of Strategy, People, Process and Technology to improve customer engagement and how it will improve your growth rates and decrease your churn rates.

CREATING A DATA DRIVEN CUSTOMER LOYALTY OR REWARDS PROGRAMME

In this mini-guide, we discuss the basics of predictive analytics and how business can use it to gain an edge over competitors.




Customer Acquisition Resources

A GUIDE TO USING DATA ANALYTICS FOR CUSTOMER ACQUISITIONS: How to Implement a Data-Driven Strategy to Improve Marketing and Customer Acquisitions Results

In this guide, we discuss how advanced data analytics can be applied to the four areas of Strategy, People, Process and Technology to improve customer acquisitions.

WORKING WONDERS WITH GENIUS LEADS: A CASE STUDY

How Genius Leads Helped a Direct Short-Term Insurer and Financial Services Company to Optimise Lead Generation and Boost ROI.



WORKING WONDERS WITH MARKETWISE: A CASE STUDY

How MarketWise Increased CTR by 400% and Conversion Rate by 153% for a Major South African Insurance Provider


[VIDEO] TARGETED SOUTH AFRICAN AUDIENCES FOR DISPLAY ADVERTISING

With targeted audiences for display advertising, you can target real-world South African users, segmented by demographics and wealth-distribution, to get your message to the right customer.

Collections & Recoveries Resources

INCREASE YOUR COLLECTION YIELDS: A Guide to Optimising Collection and Recovery Returns

Covid-19 has greatly impacted the credit-active population of South Africa. In this guide, we give tips and insights we have learned over the years of working in Collections & Recoveries. Implementing these tactics will see you weather the storm.

COLLECT & RECOVER WITH DATA ANALYTICS: A Guide to Using Data Science to Optimise Collection Yields and Increase Recovery Returns

In this guide, we discuss how advanced data analytics can be applied to the four areas of Strategy, People, Process and Technology to improve collections and how it will impact your yields.

DEBTOR PROFILE AND TREATMENT FRAMEWORK INFOGRAPHIC

The infographic provides the Type, Tone and Timing of the communication or treatment to use to get the best from your debt collections efforts.



WHITE PAPER: MACHINE LEARNING AT ONE OF AFRICA'S LARGEST EXTERNAL DEBT COLLECTORS

In this white paper, we explore the use case of using Principa Quick-Step machine learning models, deployed on Principa’s machine learning environment with Stratus delivering live analytics through Principa’s agent virtual assistant Agent-X.

Credit Risk Resources

UNDERSTANDING IFRS 9 FOR RETAIL UNSECURED LENDING

It is expected that IFRS9 adoption could lead to a material increase in provisions. The IFRS9 framework and key considerations for retail unsecured lending are described in the infographic high-level overview.

HOW TO SELECT A CREDIT LIFECYCLE SOFTWARE

In this whitepaper, we list the key considerations that should be included in the process for evaluating a credit lifecycle software.



AUDITING PROVISIONS: THE AUDITING JOURNEY OVER TIME

This infographic explores the auditing journey over time, how to prepare for the upcoming re-performance based IFRS 9 expected credit loss provisions audit and what to include in your auditing package.

[VIDEO] START MAKING SMART DECISIONS ACROSS THE BUSINESS LIFECYCLE

DecisionSmart is a Business Rules Management System that provides accurate business decisions by processing large amounts of data and applying complex ruling systems.

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