Working Wonders With Genius Leads

How Genius Leads Helped a Direct Short-Term Insurer and Financial Services Company to Optimise Lead Generation and Boost ROI.

Creating a Data-Driven Loyalty Programme

A great summary overview of what you need to start a loyalty programme driven by data as well as look at where this data originates, whether company owned or external.

A Guide To Using Data Analytics For Customer Acquisitions

In this guide, we discuss how advanced data analytics can be applied to the four areas of Strategy, People, Process and Technology to improve customer acquisitions.