Transforming data into opportunity. Empowering businesses and unlocking financial access for all.
Consulting | Analytics | Lead Generation | Risk Mitigation | Technology
What We Do
Consulting and Analytics


Data and Decisioning Solutions
Technology Solutions

Why Principa

Intelligent credit risk decisioning

Optimised risk strategies

Unlock new markets

Navigate data complexity
What Our Clients Say

On behalf of Visa International CEMEA Region we would like to thank and commend your team at Principa for your considerable effort in making this project, the biggest Credit Risk Project of this nature undertaken in the Gulf Region, a real success.
Visa International

Regan Adams,
CEO BNP Paribas Personal Finance South Africa T/A RCS

Principa has been our preferred analytics service provider for a number of years and has made a significant contribution to our volume growth during this time. We are happy to recommend them as energetic, reliable and trustworthy partners.
Blue Label Data Solutions
Read Our Latest News & Insights
What type of Machine Learning is right for my business?
Machine Learning is far from a new concept. As early as 1959, Arthur Samuel’s self-training checkers algorithm had already achieved “amateur status”, a remarkable achievement for its time. This article aims to clarify the two main types of Machine Learning you’re...
How to Use Alternative Data to Improve Credit Risk Models in South Africa
Using alternative data enables more accurate, dynamic & inclusive credit risk modelling, especially in emerging markets, like South Africa. Find out how we use alternative data to improve credit risk modelling for our clients.
The Top 14 Predictive Analytics Pitfalls to Avoid
Predictive Analytics can yield amazing results. The improvement that can be achieved by basing future decisions on observed patterns in historical events can far outweigh anything that can be achieved by relying on gut-feel or being guided by anecdotal events. In a...
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Get in touch to find out how we can help you do amazing things with your data to improve your business.
Whether you’re just starting out on your credit decisioning journey or have a whole heap of stuff that makes you awesome, we’re here to help you take your credit decisioning to the next level.