by Marketing | Oct 22, 2025 | Insights
Marketing to and serving the right customers is critical for every business. Customers who aren’t profitable split your focus, taking time and energy away from ensuring your best customers remain loyal to your business. Scorecards can help you identify and focus on...
by Marketing | Oct 2, 2025 | Insights
The financial services industry is experiencing a rapid digital transformation, with Open Banking emerging as a particularly disruptive and promising development globally. While countries like the UK and Australia have established formal Open Banking regulations,...
by Marketing | Sep 10, 2025 | Insights
Machine Learning is far from a new concept. As early as 1959, Arthur Samuel’s self-training checkers algorithm had already achieved “amateur status”, a remarkable achievement for its time. This article aims to clarify the two main types of Machine Learning you’re...
by Marketing | Aug 13, 2025 | Insights
As South Africa grapples with high levels of financial exclusion, the need for more inclusive, accurate, and dynamic credit risk assessment has never been more urgent. Traditional credit scoring methods often fall short in capturing the full picture of a borrower’s...
by Marketing | Aug 4, 2025 | Insights
Predictive Analytics can yield amazing results. The improvement that can be achieved by basing future decisions on observed patterns in historical events can far outweigh anything that can be achieved by relying on gut-feel or being guided by anecdotal events. In a...
